Are you a startup or eCommerce business looking to set up a storefront in Sydney, Australia? Setting up a Sydney showroom is an affordable alternative to a locked-in lease agreement. It creates a personal experience between you and your customers.
It’s an opportunity to showcase your products in a physical space and it’s becoming increasingly popular. In fact, IBM predicts that by 2025 many stores will be showrooms with merchandise shipped to customers directly.
Traditional brick-and-mortar stores are declining due to expensive rent prices and locked-in lease agreements in Sydney. Instead, the experience econonmy is expected to be worth $12 billion by 2023 with 78% of millennials choosing to spend money on an experience.
The modern way to shop combines the demand for “convenience and experience,” with convenience being an online store and experience being a dedicated showroom space.
Some showrooms are an all in one solution for eCommerce businesses to store products, manage warehousing, shipping and office administration to create an ideal space for a business owner and customer. Businesses can pilot new products with selected merchandise while maximising their space for inventory and other logistical needs.
In this post, we’ll look at 5 examples of successful showroom setups located right here in our Workit Spaces hubs:
- Live Event Logistics
- Blackbird Motorcycle Wear
- Dibble Food
Not ready for a showroom but looking for a space to run your business? Check out these alternative options.
Live Event Logistics
Live Event Logistics is an Australian based Entertainment Freight specialist that works with live music, bands, festivals, TV, theatre and live broadcasting & performances on a global scale. The company used our showrooms in Alexandria, a nearby suburb in Sydney to store equipment and conduct customer bookings. With a Sydney showroom space, customers are immersed into the brand of Live Event Logisitcs. The showroom stores bulky equipment while they manage their bookings, tours, and more. The design of the space reflects the personality of the brand and showcases their most memorable moments on tours. Walking into this showroom makes you feel like you’re about to go on tour with a band. It represents their style and immediately builds trust with the company that your next event is in good hands- they look like they’re ready to rock ‘n’ roll.
Blackbird Motorcycle Wear
Blackbird Motorcycle Wear is an eCommerce retailer selling high-quality motorcycle wear that provides motorcycle protection and empowers riders to find their own unique style. Blackbird’s showroom displays their one-of-a-kind jacket, gloves, accessories and more- and it has a irresistable bike in its storefront. The Sydney-based showroom allows customers to select limited edition products while reaching customers who normally wouldn’t purchase motorcycle wear online without being able to try it on first.
Showrooms are a cost effective alternative to renting out an entire retail space in a large shopping centre or hiring additional staff to stack inventory in a large space. When customers enter Blackbird’s showroom, there is an intimate, personal setting.
You can try on motorcycle gear and get products that you wouldn’t normally find online. As an eCommerce retailer, you save money on hiring additional staff to stock inventory and instead invest more time with your customers.
Fashion labels and popular brands use showrooms to feature limited merchandise to introduce new product lines.
Wardrobian is a gender neutral contemporary clothing line that builds a meaningful relationship with their garments from supply chain to showroom. Customers who come in contact with the brand are closely connected to the limited collection pieces on display. The exclusivity helps Wardrobian remain competitive in their industry and develop a personal relationship between the customer and designer. The showroom offers an intimate customer experience to try on pieces and get a fitting onsite with the owner. A close relationship with customers and designers is a great way to get customer insights. It can improve product design, promote new product lines and feature new styles. eCommerce businesses are leveraging this unique customer experience to address customer feedback with a deeper connection.
Is that a showroom? Yes, it’s a showroom. Showrooms don’t need to be colourful and pretty. Sometimes functionality and versatility is better for a brand. This is the case with Dibble Food. In face, Dibble is a 100% natural and plant-based Australian food brand. It produces sustainably delicious foods while promoting awareness about enviornmental sustainability.
Dibble Food’s showroom optimises the space to remain sustainable at all levels of the business. The space is a storage unit for products, materials and office administration. This setup reduces utility bills to save money and energy by operating from a smaller, functional space.
Click here to learn more about how you can optimise your showroom to fit your eCommerce business needs.
Just when you thought the versatility of a showroom was finite. Spacewalk is a digital content production company using a Sydney showroom for onsite creative content production. The showroom is a multi-purpose space with a photography studio and in-house storage space for camera equipment. The digital content creation is made onsite and is customer friendly for clients to get a behind-the-scenes look into the creative process. Spacewalk designed the space to suit their style to avoid lugging around bulky camera equiptment across the city. Instead, it maintains a centralised location for their business.
Personalised showrooms is the future of shopping experiences
Cutting costs associated with a long-term commercial lease is the future of shopping. Businesses of all sizes are experiencing the increase in customer value and retention by creating an intimate in-person shopping experience. Although online shopping continues to grow, it doesn’t replace the value of a personal shopping experience.
eCommerce businesses in particular can benefit from the level of personalisation a showroom provides. Bringing new customers to a store to view an exclusive product line improves customer insights and results in a better shopping experience. Large entreprise brands use showrooms to build initimate connections with smaller audiences. Perhaps you’re welcomed to the showroom with a glass of champagne and assigned a personal shopper. These perks are applied to a showroom to elevate your brand and customer experience.
Remember, you don’t need a fancy showroom to create an intimate shopping experience for your customers and clients. A showroom can represent your brand and personal style while being a functional space to run your business from. Focus on the relationship you want to build with your customers and bring your personality to your space.